Domain names are the foundation of your business online presence. You need to choose one that will fit your brand, be easy to remember and easy to promote.
Choosing a domain name for your business is like choosing a company name, but much more important! This is because the right domain name can have an impact on your business’s search engine results, and will help visitors find you quickly and easily.
The first step in choosing a domain name is to decide whether you want to purchase the domain for a year or for a longer term. Generally, it’s best to buy the domain for a longer term, as this will prevent competitors from buying your domain name out from under you.
Once you’ve decided on the right name, you’ll need to think about which domain extension is best for your business. The most popular domain extensions are.com, but there are many other options available.
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Consider keywords when choosing a domain, but make sure they’re relevant to your business. On average, 63% of top-performing domains have keywords in their URL.
Avoid acronyms and abbreviations as they are difficult to type and don’t convey the full meaning of your business’s name.
Lastly, your domain should be short and memorable so people can easily spell it on their phones. The easiest way to test this is by asking your friends to spell and pronounce the name you’re thinking of, and see if they have any trouble.