Khushboo and Piyush Jain are all smiles as they cool down for the interview. The entrepreneur couple showcase a camaraderie which solely comes from figuring out one another for greater than a decade. When Piyush is requested in the event that they have been childhood associates earlier than they acquired married, he smiles and solutions “extra like teenhood associates”.
The Jains have a purpose to be elated, their crowdfunding startup ImpactGuru.com, not too long ago secured an enormous sound of funding led by Apollo Hospitals. Based in 2014, the startup focuses on discovering crowdfunding options for healthcare, social change and private tasks.
Crowdfunding is actually an progressive enterprise. Nevertheless, it wasn’t all clean crusing for the founders. Initially, it was exhausting for the founders to clarify the main focus of their enterprise to traders since crowdfunding is all about harnessing the goodwill of strangers to donate funds to these in want.
What labored within the couple’s favour was their sheer persistence and their belief within the goodness of individuals. Based on the Jains, Indians are givers and by creating Impactguru.com, they’ve given a platform to not simply these dwelling within the nation but additionally the Indian diaspora internationally, to increase a charitable hand.
Based on their web site, Impactguru is probably the most profitable crowdfunding platform in India, having raised round Rs 130 crore until now, impacting the fortunes of greater than 10,000 people and organisations in a brief span of 4 years.
So how does it work? Nicely, the method is pretty easy, say you could have a medical emergency that requires Rs 10 lakh. As a substitute of borrowing it from family and friends, you strategy ImpactGuru to begin a fundraising marketing campaign.
After a sequence of checks which incorporates chatting with your medical doctors, the Impactguru group agrees to host your marketing campaign on their web site. Now you can use a software referred to as “Story Builder” which helps you create a story about your want to lift these funds and begin a marketing campaign. As soon as the fund goal is reached, you don’t must pay the cash again and the funds are largely transferred to the hospital treating you in order that the cash isn’t mismanaged in any means. Khushboo assures that they take their background checks very critically.
When requested about how a lot the corporate is value as of now, the founders present their take, “We measure our success on the idea of what number of lives we affect, not when it comes to valuations.”
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